BYD partners with Auto Nejma to bring its electric vehicles to Morocco

The Moroccan electric vehicle scene is progressing well. Morocco wants to be a leader in the automotive industry in Africa. The Moroccan automotive industry accounted for 27.6% of the kingdom’s exports in 2019. Keeping up with key trends in the global automotive industry will ensure the continued growth of such an important pillar of the Moroccan economy and also protect it from the downturn. ‘obsolescence. European markets, which are a key target for exports, have set deadlines for the phase-out of ICE (internal combustion engine) cars. Therefore, having a solid roadmap for manufacturing electric vehicles has become even more critical.

There have been several important developments over the past few years to improve the automotive sector in the country, and in particular the electric vehicle sector. The Citroën Ami is manufactured in Morocco and exported to Europe. Morocco Post was one of the first customers of our electric little friend. The Citroën Ami also has a cargo version. These types of small electric vehicles are ideal for last mile applications in the logistics industry. The Ami is produced at the Stellantis plant in Kenitra which has a production capacity of 200,000 vehicles per year, including a production capacity of over 20,000 units per year for the Citroën Ami. The adorable Citroën Ami has a 5.5 kWh battery, a 6 kW motor and a top speed of 45 km/h. The cargo version of the Ami can carry cargo weighing around 140 kilograms.

STMicroelectronics has opened a Research & Development and manufacturing plant in the town of Bouskoura. The facility has a dedicated production line for electronic chips for Tesla. This automotive chip production line dedicated to electric vehicles will help position Morocco as a hub for the production of electric vehicles as well as a strategic player in the semiconductor supply chain.

Morocco is also the only country in Africa to have Tesla’s supercharging network. There are a number of Tesla enthusiasts in Morocco who have independently imported Teslas which constitute a critical mass to sustain the supercharging business in the country. Another important factor is that Morocco is close to Europe and is a popular destination for European tourists driving their Teslas in the country.

Now in another impressive development for the country’s electric vehicle sector, BYD has just announced that it has partnered with Auto Nejma, a subsidiary of the family-owned Hakam group in Casablanca. Auto Nejma Maroc SA, created in 1963 by the Hakam family, imports and markets vehicles, spare parts and car accessories. Auto Nejma is also the exclusive representative of the Mercedes-Benz, SsangYong and Mahindra passenger and utility vehicle brands in Morocco. The Auto Nejma network includes 5 agencies in Casablanca, Marrakech, Rabat, Tangier and Oujda, and 2 dealerships in Agadir and Meknes. It also works with several approved garages in Casablanca, Kenitra, Marrakech, Nador and Tangier.

It’s great to see BYD officially enter another market in Africa. I can’t wait to see which models BYD will launch in Morocco. For now, it looks like BYD, through its local partners, will be bringing in fully built vehicles. However, given Morocco’s desire to be a leader in the African automotive industry, there might be a trend to assemble the vehicles in the country in the near future. Let’s wait and see.

BYD has expanded its overseas presence through smart partnerships with local players in different parts of the world, including several countries in Africa. BYD has partnered with the LEAL group in Mauritius. BYD also has partners in Zimbabwe for commercial and passenger vehicles, such as the BYD T3 electric van and the BYD e6 with Blade Battery. Other BYD models will soon be launched in the Zimbabwean market. In Kenya, BYD commercial electric vans are available for hire from Equator Mobility.

BYD recently launched some of its electric vehicle models in India, Thailand, Laos, Nepal, Cambodia, Mongolia, New Zealand and Australia, as well as several countries in Europe. The range in these countries includes the critically acclaimed BYD Atto 3. BYD will soon produce at least 300,000 electric vehicles per month to meet local and international demand. BYD is on a major export campaign and we hope to see more markets in Africa and other parts of the world being launched. Exciting times ahead.

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