In March, Sony and Honda signed a memorandum of understanding stating that the two companies intended to jointly manufacture electric cars, with Sony bringing its expertise in electronics to the party and Honda leveraging its expertise in manufacturing, distribution and sale of vehicles.
At the time, Sony CEO Kenichiro Yoshida said, “Sony’s goal is to fill the world with emotion through the power of creativity and technology. Through this alliance with Honda, which has accumulated vast global experience and achievements in the automotive industry over many years and continues to make groundbreaking advances in this field, we intend to build on our vision of “making the space of mobility an emotional space”, and contributing to the evolution of mobility centered on safety, entertainment and adaptability.
Honda CEO Toshihiro Mibe added: “The New Company will aim to be at the forefront of mobility innovation, evolution and expansion around the world, taking a broad and ambitious approach. to create value that exceeds customers’ expectations and imaginations. We will achieve this by leveraging Honda’s advanced technology and environmental and safety expertise, while aligning the technological strengths of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technology expertise are very different. Therefore, I believe that this alliance, which brings together the strengths of our two companies, offers great possibilities for the future of mobility.
Sony Honda Mobility
Now the new joint venture is official and will be known as Sony Honda Mobility. In Japanese culture, where image is so important, it suggests that Honda is the junior partner, but that’s irrelevant to most people. The company’s first new vehicles are expected to go on sale in 2025. Other details are rather hazy. In a press release, the companies happily tell us how Sony Honda Mobility Inc will leverage “advanced environmental and safety technologies, mobility development capabilities, vehicle bodies and Honda’s service management experience.
Sony will provide its “expertise in the development and application of imaging, sensing, telecommunications, networking and entertainment technologies, to realize a new generation of mobility and mobility services that are closely aligned with users and the environment and will continue to evolve in the future”. .”
Sony has already unveiled two battery-electric concept cars, the Vision-S 01 sedan and the Vision-S 02 crossover SUV. It’s unclear whether either of these will actually go into production. What’s also unclear is Honda’s overall strategy. It has struck a deal with General Motors to build two battery-electric SUVs — one for Honda and one for Acura — using GM’s Ultium electric car platform. These cars will supposedly be built by GM at its plant in Spring Hill, Tennessee, and will use Ultium batteries supplied by GM.
Honda says it plans to increase its sales of battery and fuel cell electric cars to 40% of total global sales by 2030 and 80% by 2035, before finally abandoning motor cars altogether internal combustion engines by 2040. (Market forces may have something to say about Honda’s timing.) The company promises to have a new dedicated electric vehicle platform in the second half of this decade. Known as e:Architecture, it will debut on a series of cars bound for the United States before hitting other markets, according to Engine 1.
You can be forgiven if you think Honda should spend less time talking about the wonderful things it has planned for 5, 10 or 15 years from now and start shouldering more of the burden of transitioning to a fuel-free future. fossils today. He seems to pursue a strategy of throwing lots of ideas against the wall, hoping that some of them might stick around and prevent him from having a close encounter with a painful Kodak moment. Will Honda still be in business in 2040? “We will see,” said the Zen master.
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