Why Ferrari will never build self-driving cars

The automotive industry could go fully electric sooner than we think. A few years ago, it would seem unlikely that the big brands making money on gas-powered vehicles would ever switch to electric motors. Yet things change, whether it’s for increased customer demand or concern for the environment doesn’t matter. Jaguar, Alfa Romeo, Lotus, Bentley, Cadillac, Lexus, Mercedes-Benz and Audi are just a few of the names claiming to go fully electric until 2030 or beyond.

You know things are serious when Ferrari joins the club. The iconic Italian luxury carmaker has already unveiled its plans for the all-electric SUV, but it won’t stop there. Recently, rumors have swirled that Ferrari will build its first electric vehicle by 2025 and put a large percentage of pure electric or electrified vehicles into production by 2030.

Indeed, it took Ferrari a while to pay attention to a more sustainable future with electric vehicles, but sales were probably indicative enough to push the brand forward. Now the team behind Ferrari says the next EVs will be just as thrilling as traditional rides, so they must already have a serious plan in place.

But one thing Ferrari has vowed not to do, unlike some of its competitors, is to develop an autonomous driving mode. Why is this a red line not to cross for Ferrari, and what to expect from the Italian brand’s electric vehicles?

RELATED: Ferrari launches its first electric car in 2025 embracing a green future

Ferrari will focus on an all-electric future, and the journey has already begun

Ferrari has already taken steps in its all-electric journey by transforming its factory in northern Italy into a hub for battery-powered vehicles. Investing in a more sustainable future will involve approximately $4.6 billion. This should speed up development and production, so that Ferrari can produce up to 60% of its electrified vehicles by 2026.

The proof of how Ferrari is trying to speed up all electric vehicle production is in the highly anticipated first electric SUV. Four years after its announcement, the Ferrari Purosangue should finally make its debut in September. We also now know that the vehicle will have a famed Ferrari V12 engine and not a hybrid V6 as many assumed – although we still don’t have details on the SUV’s expected power and performance.

The fact that the Prancing Horse will deliver its first crossover is big news, but so is the brand’s plan to launch 15 new vehicles by 2026. By that time, around 60% of Ferrari rides are expected to be electrified.

If you go to the official Ferrari website, you’ll see a whole section dedicated to the brand’s sustainability program. There, Ferrari publicly states that it aims to achieve carbon neutrality by 2030 across the entire value chain. This will undoubtedly involve changes throughout the manufacturing and design departments. New electric vehicles will likely use more high-end technologies than ever before.

But through all of these announcements, one is crystal clear — new electric vehicles coming from Ferrari won’t have a self-driving option. The Ferrari CEO made this statement early on. RELATED: How The Ferrari 296 GTB Is Changing The EV Game

There will be no self-driving cars coming from Ferrari

Yes, Ferrari has been a bit slow to embrace the all-electric future, but things are different when it comes to the self-driving option. We don’t think the CEO’s opinion will change here as well. Chances are the Ferrari will just leave this feature to Tesla, Volkswagen and other innovation-hungry brands and stick to tradition as much as possible.

Ferrari CEO Benedetto Vigna said in an interview for Bloomberg: “No customer is going to spend money on the computer in the car to enjoy driving. human at the centre, is fundamental.

Well, when you put it like that, it makes sense. Plus, some of us still love driving and wouldn’t trade it for any self-driving feature, no matter how useful or safe.

But what made us smile in this whole Ferrari story was actually that some AI experts went to Ferrari to persuade the team to embrace autonomous driving. They took a lap around the track with one of the Ferrari models, and according to Vigna:

“When they got out of a Ferrari they said to me, OK Benedetto, our presentation is useless.”

As the CEO himself claims that the self-driving feature is useless for cars coming from Ferrari, we expect it to be irrelevant forever. But still, the famous Italian brand will not abandon other technological subtleties. You can still expect new Ferrari models to have all the useful driver assistance technologies, but without the ability to give up autonomy.

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