Plug-in vehicles continue to rise in France, with last month’s plug-in vehicle registrations ending at 19,712 units. That means it was another month of double-digit growth for plug-in vehicles (PEVs) in France.
As the overall market presents its first positive month in a long time, up 4% year-over-year (YoY), but still down significantly 29% compared to August 2019 (the last “normal” market year), we can say with certainty that we are in the demand valley that many were predicting when predicting EV disruptions.
Year-to-date (YTD) registrations now exceed 195,000 units, keeping the market share of plug-in vehicles at 20% (12% BEV). Expect the market to finish above 20% by the end of the year.
Last month’s best-seller was again the Renault Megane EV, which recorded 1,521 registrations. The compact EV has won its second straight best-selling title and is still in ramp-up mode, so one wonders how far it will reach. 3,000? 4,000? After? One thing is certain, the Mégane is Renault’s main bet to regain the leading position in its domestic market, now that the Zoé is far from its best days and the future Renault 5 EV is still a few years away.
The Mégane EV was born as a dedicated EV, with no ICE counterpart, so when the older generation fades away, in a year or two, the sedan-who-thinks-it-is-a-crossover will have to hold the fort. alone in the Compact Category. So Renault’s minimum expectation for its compact EV should be around 30,000 units in 2023, and 40,000 in 2024, if it is to compete for the class-leading spot with rival Peugeot 308 – which, either by the way, has just presented its BEV version. , with first deliveries expected in the first half of next year.
After the elegant new Renault, we have the Fiat 500e, with 1,325 registrations, while the Dacia Spring closes the podium, with 988 registrations. This once again ejected the Peugeot e-208 from the podium. Are these slower-than-expected French sedan months a momentary thing, or is the Peugeot EV affected by the chip crisis, or even worse, by falling demand?
The Tesla Model Y crossover was 6th, with 702 registrations, easily surpassing its sedan sibling. The Model 3 registered just 255 registrations last month. So here too we could see the Model Y stealing the Model 3 shine.
Interestingly, the top-selling PHEV was only 11th on the table. The veteran Mercedes GLC PHEV beat the usual category winner, the Peugeot 3008 PHEV, despite only 352 registrations. Hybrid plug-ins are among the preferences of French buyers, as shown by the BEV vs PHEV split, with BEVs holding 65% of plug-in sales in August, compared to an average of 61% in 2022.
In the second half of the table, the highlight is the best performance of the year of the Volkswagen ID.4 crossover. With 327 registrations, this could signal a return to form for the German brand, which is evidenced by the 18th place of the Volkswagen ID.3 and the fact that the Volkswagen Tiguan PHEV also achieved a best score of the year. (215 registrations). Does this mean that the worst of the components crisis is over for the German conglomerate?
Two other models also shone last month, the #16(!) Nissan Leaf totaling 301 registrations last month, its best result of 2022, while the #14 Mini Countryman PHEV achieved its best performance in 17 months ( 325 registrations). The latter underlined a positive month for the British brand, which also placed the Cooper EV sedan in #17.
Apart from the top 20, the good results of the Opel Mokka EV (236 registrations) and the Chinese Lynk & Co 01 PHEV (265 registrations) should be highlighted. Additionally, the Volvo XC40 EV achieved a record 137 registrations. The Swedish automaker is rushing to adapt to a more BEV-based plugin market.
In view of the 2022 ranking, the Peugeot e-208 has retained its leading position, but the best seller trophy is far from certain, especially since a new model occupies second place. The Fiat 500e has overtaken the Dacia Spring and is 797 units behind the e-208, a distance that could be covered in around two months.
The Tesla Model Y was up one spot, to 9th place. With the production ramp-up in full swing at Giga’s Berlin factory, expect it to mark a record month in September, allowing it to climb a few more positions by then.
Two positions down, we have the Hyundai Kona EV climbing to 11th place, confirming the popularity of Hyundai’s small crossover, thanks to its unbeatable range-to-price ratio.
Finally, the Kia Niro EV took advantage of the new generation to jump two positions in the rankings, with the Korean crossover now at #17.
Looking at the brand rankings, there was no change in position, with most brands losing share. The exception was Fiat No. 5, which gained 0.1% to 5.8%. The market is increasingly fragmented, due to the ever-increasing supply of new models available.
Outside the top 5, the highlights are the #6 Kia (5.5%) and the #7 Hyundai (5.4%), which could soon overtake the #6 Dacia (5.6%) and the #5 Fiat.
As for OEMs, Stellantis is the major force in this market, and it even managed to regain the lost share, despite Peugeot’s slow month. It now holds a 30.8% share, down from 30.5% the previous month. The Renault-Nissan-Mitsubishi Alliance sits comfortably in second place, with 21.4%, down slightly from 21.5%, and Hyundai-Kia is in 3rd place, with 9.5%, after gaining 0.4% market share compared to the previous month.
Outside the podium, we have a Volkswagen group that climbs to 4th position, with 8.4% market share, up 0.8% compared to July. It is followed by BMW Group (7.1%), which is slightly ahead of Tesla (6.5%). However, expect the American brand to recover by the end of this quarter.
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