The 2023 Toyota Crown is the all-new flagship crossover sedan from the Japanese automaker. The latest crown rolls on the marque’s TNGA-K platform that underpins the Camry, Highlander, RAV4 and outgoing Avalon. Toyota has prepared four body styles for the new Crown depending on the market: Crossover, Sedan, Station Wagon and SUV. We love the SUV body style the most, and we’re still wondering why Toyota didn’t choose this for its first US comeback.
The original Toyopet Crown was the first Japanese import to arrive on American shores in 1958. On the other hand, Uncle Sam had his last taste of the crown in 1972. Despite his 30-year absence from America from the North, the crown remains the pinnacle of Japan. Toyota luxury cars.
Toyota Crown 2023: What’s new?
The 2023 Toyota Crown is an all-new model that replaces the Avalon full-size sedan in the brand’s North American portfolio. It’s taller, wider and longer than a Camry and has a 112.2-inch wheelbase to provide plenty of room for passengers and cargo. Toyota said the new Crown is nearly four inches taller than a Camry thanks to its crossover-like silhouette. All trim variants of the new Toyota Crown come with hybrid powertrains, standard all-wheel drive and a host of comfort and safety technologies.
Two hybrid powertrains and standard all-wheel drive
The 2023 Toyota Crown is launched in three trim variants: XLE, Limited and Platinum. The Crown XLE and Limited have a 2.5-litre four-cylinder petrol engine (turning the front wheels) and a hybrid electric motor in the rear axle. Toyota didn’t mention the power figures, but we’ve seen this hybrid system in other Toyota and Lexus vehicles. If we have to guess, the base hybrid powertrain is okay at less than 250 horsepower, but we’ll have to wait for official numbers from Toyota. Additionally, the base hybrid powertrain features a continuously variable automatic transmission (CVT) to help produce a manufacturer-claimed 38 mpg.
Meanwhile, the top-of-the-line Crown Platinum has what Toyota calls a new Hybrid Max powertrain with a 2.4-liter turbocharged four-cylinder gasoline engine, a front electric motor and a rear-mounted electric motor that develops a combined output of 340 horsepower. We like the 340 horsepower figure, but fuel economy takes a hit. Additionally, the Hybrid Max has a six-speed automatic transmission to deliver a truly sporty drive.
The new Crown (now in its 16th generation) is a reboot of Toyota’s oldest nameplate. It has an interior that exudes modern luxury without overdoing it with flashy materials and gleaming woodwork. The base Crown XLE comes standard with heated and power eight-way front seats, while Limited and Platinum models add ventilated front seats and heated rear seats. The XLE grade features premium black and Softex woven upholstery, and genuine cowhide leather is standard on the Crown Limited and Platinum.
Meanwhile, all trim levels have dual-zone automatic climate control, 12.3-inch digital instrument cluster (with configurable displays), 12.3-inch infotainment touchscreen, wireless charging, USB Type-A and Type-C charging ports and a rear view camera. Of course, connectivity options like wireless Apple CarPlay, Android Auto, Wi-Fi and Bluetooth are standard across the board.
The base Crown XLE adds 19-inch wheels and a six-speaker audio system, while the Limited has a fixed panoramic roof and an 11-speaker JBL audio system. Toyota’s Advanced Technology Package adds 21-inch alloy wheels, a bird’s-eye camera and a digital key.
The top-of-the-line Crown Platinum adds adaptive variable suspension, bespoke 21-inch wheels, six drive modes and optional two-tone paint. All Crown grades have acoustic glass and extensive sound deadening to promise a quiet ride, as a Crown should.
Toyota SafetySense 3.0
The 2023 Crown comes standard with Toyota Safety Sense 3.0. It includes advanced driver aids such as Dynamic Radar Cruise Control, Lane Departure Alert, Lane Keeping Assist, Auto High Beams, Road Sign Assist, Traffic Monitor blind spots and rear cross traffic alert, to name a few. The new Crown also features an advanced parking system that automatically identifies a parking space and parks the vehicle.
Toyota Factory Warranty
The 2023 Toyota Crown is backed by a three-year/36,000-mile bumper-to-bumper warranty, five-year/60,000-mile powertrain warranty and five-year corrosion warranty and punching without mileage restriction. And because the Crown is a hybrid, it also comes with an eight-year/100,000-mile hybrid warranty and a 10-year/150,000-mile battery warranty. The Crown also includes two years of factory scheduled maintenance and roadside assistance.
Depending on the number of kilometers traveled, an extended warranty may be beneficial to you. Before you decide, check out this helpful guide to Toyota extended warranties.
2023 Toyota Crown: Price and Availability
Toyota will reveal specific pricing details at a later date, but we expect the entry-level Crown XLE to start at around $41,000. Meanwhile, Crown Limited and Platinum could start at $45,000 and $49,000, respectively. Toyota promises that the first deliveries in the United States will begin towards the end of 2022.
Our free and easy search tools* will help you determine which dealers in your area offer the best prices on a new Toyota Crown. These search tools will also help you get the invoice price, which is one of the best starting points for negotiating the lowest price.
Alvin Reyes is a columnist on Automoblog and an expert in sports and performance cars. He studied civil aviation, aeronautics and accounting in his youth and is still very fond of his old Lancer GSR and Galant SS. He also likes fried chicken, music and herbal medicine.
Photos and source: Toyota Motor Sales, USA, Inc.
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