THE CHICAGO AUTOMOTIVE TRADE ASSOCIATION HOSTS ITS FIRST-EVER CHICAGO DRIVES ELECTRIC VEHICLE TEST-OUT AND EDUCATIONAL EVENT: SEPT. 29 – OCT. 2

OAKBROOK TERRACE, Ill., September 6, 2022 /PRNewswire/ — The Chicago Automobile Trade Association (CATA), the region’s new car dealer association and producer of the Chicago Auto Show, is embarking on the electric vehicle (EV) revolution by hosting its first-ever Chicago Drives Electric event, Sept. 29-Oct. 2, aimed at educating the media and consumers on the subject and how franchised new car dealerships are playing a vital role in the widespread adoption of electric vehicles. The event will also serve as a forum for policy makers to share their plans for EV adoption and infrastructure around the initiative.

As part of National Drive Electric Week, Chicago Drives Electric will help raise awareness of the many benefits of all-electric, hybrid and plug-in hybrid vehicles and help consumers understand how electric vehicles can meet individual needs and lifestyles. In addition to putting interested parties behind the wheel of some of the latest electric vehicles, event organizers are bringing in a variety of experts to help break down the different aspects of electric vehicle ownership and tackle complex topics. such as range anxiety; home charging solutions; on-the-go charging and infrastructure; tax credits and incentives; and where people can start their search. On-site experts will include Cars.com, CHARGE Enterprises, ComEd and Powering Chicago.

Automakers will have product specialists throughout the event who will answer questions from consumers and related to the vehicle brands they represent. Participating automakers include Alfa Romeo, Chevrolet, Chrysler, Ford, Hyundai, Jeep, Kia, Volkswagen, and Volvo showcasing a variety of electric vehicles like the Ford F-150 Lightning, Kia EV6, and Volkswagen ID.4, among others.

Registrations for the event were limited on a first-come, first-served basis. Consumer interest and initial response has been overwhelming; all registration slots were filled in less than 12 hours from a single email invitation to the Chicago Auto Show attendee database.

CATA plans to transfer the Chicago Drives Electric brand and name to the 2023 Chicago Auto Show with the Chicago Drives Electric indoor EV track. To help the burgeoning electric vehicle market grow faster than it already has, the Chicago Auto Show launched its first indoor multi-brand electric vehicle track at the Chicago Auto Show. Chicago 2022 last February. Next year, organizers say the track will triple in size and the area will be enhanced as an EV educational destination for spectators, with panel discussions with experts available throughout the show to answer questions. consumers.

“Hosting Chicago Drives Electric this fall will be a great way to test the programs we want to implement at the 2023 Chicago Auto Show, while making critical connections in the electric vehicle space,” said Jennifer Morand, co-chair of the Chicago Automobile Trade Association and co-general manager of the Chicago Auto Show. “This next step in EV adoption will mean that everyday consumers will shift to mainstream vehicles, and new car dealerships will be key to that process.”

In the largest and most comprehensive survey ever of potential electric vehicle buyers in the United States, independent analytics firm Escalent presented prospective electric vehicle buyers with a factory sales model and a franchised dealership. The study found that 57% of potential EV buyers prefer the traditional approach to buying a car.

Additionally, most of the 30,000 people surveyed by Escalent said they preferred many phases of the car-buying process, including test-driving, closing the deal, and getting serviced. EV, take place in person at a dealership.

This research proves that the franchised dealership model works for both electric and gasoline vehicles.

“Yesterday’s electric vehicle customers cannot be compared to today’s electric vehicle buyers,” added JC Phelan, president of CATA. “With game-changing technology like electric vehicles, personal service and education is needed more than ever. Plus, the customer wins. Because local dealerships compete for customers on sales and service , the result is competitive pricing and abundant service with a nationwide network of local new car dealerships.”

For more information visit: https://www.chicagoautoshow.com/about-the-show/chicago-drives-electric-2022. Chicago Drives Electric test drives are reserved exclusively for the public who have pre-registered for the event. A waiting list has opened up on ChicagoAutoShow.com.

Interview and b-roll opportunities available at Thursday September 29 at CATA Headquarters, 18W200 Butterfield Rd., Oakbrook Terrace, Illinois. 60181. Additional media opportunities can be arranged with Mark Bilek ([email protected]) Where Hayley Feichter ([email protected]).

About the Chicago Auto Show
First held in 1901, the Chicago Auto Show is the nation’s oldest auto show. North America. The show is produced by Chicagoland’s new car dealer association, the Chicago Automobile Trade Association, which has held the show since 1935. The 2023 public show is February 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com.

About the Chicago Auto Trade Association
Founded in 1904 and located in Oakbrook Terrace, the Chicago Automobile Trade Association is made up of more than 400 franchised new car dealerships and 150 other allied members. The group’s member dealers employ approximately 19,000 people in the metropolitan area. The association has produced the famous Chicago Auto Show since 1935. For more information, please visit www.CATA.info.

SOURCE Chicago Auto Show

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