Almost a third of all registrations in the first quarter of 2022 correspond to the Tesla Model Y, which is currently manufactured both in Fremont, California, and at the Gigafactory in Austin, Texas. If we add the Model 3 to the equation, they represent 62.8% of the US EV market, and adding the Model S/X sales, we’re talking about 71.7%.
Nationally, Tesla holds a 3.3% market share, more than double the 1.4% it held a year ago, i.e. considering all types of light vehicles (passenger cars and light trucks). According to figures calculated by Experian, Tesla has sold as many cars as Toyota – with 11 hybrid and plug-in models -.
An interesting thing to note is that electric cars in the United States are sold mainly in the state of California, where 38.93% of registrations in the country accumulate. The prices there are therefore very different since 14.8% of the market is electric and 11.5% hybrid. We can easily compare that with a 3.23% share of electric cars in the other 49 states, with hybrids at 6.57%. In most of the central part of the country, the quotas for electric vehicles are extremely low: for example, Wyoming (0.03%) and South Dakota (0.05%); while in Alaska it is at a very similar level (0.06%). The data doesn’t seem to change much from the 2021 numbers.
It is very curious to compare this data with some truly American phenomena: on the one hand, we have wild speculation about used or new models from brands like Tesla, Lucid and Rivian; on the other hand, we have exaggerated price increases from car dealers – the famous dealer mark-ups – which came to double the MSRP (“Manufacturer’s Suggested Retail Price”). They are commonly referred to as “thieves” instead of “dealers”, more than likely for good reasons allegedly attributed to popular wisdom.
As everyone knows, electric cars have long waiting lists, especially pick-ups; At the rate reservations are going, Tesla, Ford and General Motors have been “locking down” the sale of all their (limited) production electric trucks for years. Also, at this point, one thing needs to be clarified: in most parts of the United States, cars cannot be sold directly, and new brands such as Tesla do not have dealer networks; however, even Ford sees clear advantages in this business model, primarily because it allows it direct price control: without dealer mark-ups or discounts, cars cost a fixed amount.
Do automakers with dealerships get an advantage over Tesla? Not at the national level: we have already seen that Tesla dominates sales with an iron fist. Korean brands Hyundai and Kia have a market share of nearly 10%, and Ford Motor Company itself has a very low 5% share. But there are even stranger things: General Motors only delivered 457 electric cars in the first quarter of 2022.
Looking beyond the Californian sales figures, it can (unfortunately) be said that the typical American customer is rarely interested in electric cars, but that could be a very hasty conclusion, as the consequences of crazy gasoline increases were not not yet very noticeable at first. quarter of 2022, and it’s already almost the end of the second. Granted, prices over $5 or $6 per gallon are starting to be decisive in getting rid of gas-powered SUVs that normally gobble up over 23.5 miles per gallon; so maybe more people will start thinking about something more affordable.
The truth is that the United States is a huge country and sometimes road distances persuade regular and ordinary drivers not to drive long distances with electric cars. However, Tesla has the main roads well covered with its Supercharger network, and the Electrify America network (a product of the diesel-gate scandal for Volkswagen) essentially allows you to travel the country coast to coast and north to south. without any type of problem. .
All images courtesy of Tesla Inc.
Nico Caballero is Cogency Power’s Vice President of Finance, which specializes in solar energy. He also has a degree in electric cars from Delft University of Technology in the Netherlands and enjoys researching Tesla and EV batteries. He can be reached at @NicoTorqueNews on Twitter. Nico covers the latest Tesla and electric vehicle happenings at Torque News.
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