World Environment Day Lexus India continues to create a better future for future generations

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LEXUS India, June 8, 2022 /PRNewswire/ — Since 1989, Lexus has always maintained a spirit of innovation and continues to rise to the challenge of delivering new technologies and value to its customers. Based on the “Lexus Electrified” vision announced in 2019, Lexus hopes to achieve significant improvement in fundamental vehicle performance using electrification technologies and provide electrified vehicle solutions such as HEVs, PHEVs and BEVs. . By 2030, Lexus aims to offer a full range of BEVs across all categories, and by 2035 the goal is to sell 100% BEVs globally, as part of its drive to achieve carbon neutrality by 2050. Lexus in India has also taken up this challenge and introduced an HEV portfolio to start in 2017 and started tree planting with the support of Grow-Trees.com to plant over 27,000 trees so far in across India to make all its Lexus owners carbon neutral during their period of ownership.

Speaking on the occasion, Mr. Naveen Soni, President of Lexus India, said, “Lexus India strives to prioritize solutions that help make the world a better place. Going green helps us make eco-friendly and environmentally responsible decisions that help protect and sustain our natural resources – making our environment a better place for our future generations. The launch of another program, the Lexus Design Award in India to solve societal problems and create a better world, has been an imperative point of focus for Lexus, brainstorming and designing solutions that help improve and contribute to the society.

Lexus was a pioneer in the development of self-charging hybrid electric vehicle technology and today offers unparalleled electrified driving that must be experienced to be truly appreciated. Lexus pursued its goal of zero emissions to protect the planet by building vehicles using recycled steel and non-ferrous metals. Self-charging hybrid systems are as reliable as traditional power sources and exceptionally durable. Every Lexus hybrid electric vehicle is hassle-free and requires no additional maintenance costs.

Lexus India believes in the use of ‘life cycle thinking’ which reduces carbon emissions and considers all resources consumed in the production of a Lexus car; with the vision of creating a better future and reducing environmental impact. Towards Lexus’ carbon neutral initiative, the company has planted more than 27,000 trees with the support of Grow-Trees.com, across India as well as at Toyota’s Kirloskar Motor manufacturing plant in Bidadi, Karnataka. This initiative was developed taking into account the long-term impact on the environment of the average carbon emissions of each vehicle over its life cycle.

Lexus reached the sales milestone of 2 million electrified vehicles at the end of April 2021. Lexus now sells nine electrified models, including hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs). ), in more than 90 countries and regions around the world. Moreover, the cumulative effects of CO2 emissions reduction at the end of this milestone of 2 million electrified vehicles amounts to approximately 19 million tonnes, which is equivalent to the combined CO2 output of 300,000 passenger cars per year. In line with the corporate mission of carbon neutrality and the Sustainable Development Goals, Lexus is committed to leading the steady growth of electrified vehicles and the reduction of CO2 emissions.

Lexus was a pioneer in the development of self-charging hybrid electric vehicle technology and today offers unparalleled electrified driving that must be experienced to be truly appreciated. Lexus continued to pursue a goal of carbon neutrality by 2050 to protect the planet by building vehicles using recycled steel and non-ferrous metals. Self-charging hybrid systems in Lexus vehicles are as reliable as traditional power sources and exceptionally durable. Every Lexus hybrid electric vehicle is hassle-free and requires no additional maintenance costs.

Through “Lexus Electrified”, Lexus is continuously evolving its electrification technology by improving vehicle performance characteristics to deliver new levels of excitement to its customers. By 2025, Lexus will introduce 20 new or improved models, including more than 10 BEVs, plug-in hybrid electric vehicles (PHEVs) and HEVs, offering electrified vehicle options across the entire Lexus product line.

In a society that is only increasing its environmental awareness, electrified vehicles will have an important role to play. Selecting solutions that correct pressing environmental issues is a step that Lexus India has been working towards, hence the initiative to build such a platform as the Lexus Design Awards seeks to enable diverse entrants from all the country to identify solutions that lead to a development stage. and enhancement. As a brand, Lexus always tries to achieve this by combining futuristic technology with a human-centric approach and delivering “incredible experiences”.

Trust that discerning Lexus customers in India will continue to appreciate Lexus for making future-ready electrified vehicles. The Lexus Design Award India (LDAI) was launched in 2018, demonstrating Lexus’ commitment to India beyond providing exceptional vehicles and exceptional customer experiences. LDAI recognizes people who can harness technology and design to create products that can be used to solve challenges to create a better future. Through LDAI, Lexus recognizes talent that makes a significant contribution to a better future and supports the cause of a more sustainable future.

From its beginnings in India, Lexus has redefined luxury in the world’s fastest growing large economy and has consistently delivered exceptional design and quality to the discerning Indian guest.

ABOUT LEXUS

Lexus was launched in 1989 with a flagship sedan and customer experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. A leader in luxury hybrid sales, Lexus delivered the world’s first luxury hybrid and has since sold more than 2 million hybrid vehicles. Since its debut in India in March 2017, Lexus has aimed to shape a better future and redefine luxury in the world’s fastest growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 6 vehicles, 5 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, the ES 300h. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship and exhilarating performance, Lexus has developed its range to meet the needs of the next generation of global luxury guests and is currently available in more than 90 countries around the world. Lexus Associates/Team Members around the world are dedicated to creating incredible experiences that are unique to Lexus, and that excite and change the world.

Website: www.lexusindia.co.in
Facebook: @LexusIndia
Instagram: @lexusIndia
#ExperienceAmazing

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