Toyota is bringing back a model that debuted in 1955

Toyota announced the return of the Crown – a sedan that was a popular model that debuted in 1955 as the “Toyopet Crown” and was the first mass-produced OEM passenger vehicle, and was last sold in 1972.

Through Crown’s 15 generations, it has led the way in innovative technology and will return in 2023, according to a Toyota press release. The automaker told Repairer Driven News that the crown was brought back because “we saw an opportunity in the U.S. premium sedan segment to introduce a redesigned sedan with bold styling, premium comfort, high ride height, excellent performance and high efficiency”.

When asked for details on collision repair procedures, Toyota said more information would be provided on the crown later this year, closer to when the vehicles hit dealer lots.

The Crown will be the first sedan to offer Toyota’s HYBRID MAX system, which is an all-new performance hybrid that produces a net horsepower estimated at 340 by the manufacturer, according to the press release. HYBRID MAX produces powerful low-end torque and has an estimated combined city/highway fuel economy rating of 28 MPG.

“HYBRID MAX combines a 2.4-liter turbocharged inline-4 engine tuned to achieve peak torque between 2,000 and 3,000 rpm, with a front electric motor that helps maximize torque production,” the statement reads. “A rear-wheel eAxle fitted with a high-output, water-cooled electric motor is combined with the hybrid motor to transmit power directly to all four wheels, ensuring thrilling throttle response and linear acceleration across the entire power band. .”

Buyers will be able to choose from three Crown trim levels – XLE, Limited and Platinum, as well as two Platinum-level hybrid powertrains – HYBRID MAX or the fourth-generation Toyota Hybrid System (THS). The THS is “highly efficient” and features a new high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated combined city/highway rating of 38 MPG.

“Toyota’s fourth-generation hybrid system in the Toyota Crown combines a high-output 2.5-liter DOHC four-cylinder engine with two electric motors in a very compact system,” the statement said. “The gasoline engine uses Electric Motor Intelligent Variable Valve Timing (VVT-iE) on the intake camshaft and VVT-i on the exhaust camshaft. The variable range for valve timing Intake and exhaust valve timing is tuned to maximize both fuel consumption and output.

The Crown will also be built on a newly developed chassis, based on Toyota’s GA-K platform, which will increase its total height of almost four inches above the Camry. “The unique height of this sedan provides increased visibility on the road, as well as easy entry and exit,” the statement said.

The Crown will also come standard with Toyota’s on-demand electronic all-wheel drive. XLE and Limited grades will have E-Four AWD and Platinum grade comes with E-Four Advanced.

“Instead of using a transfer case and driveshaft to the rear wheels, electronic on-demand all-wheel drive uses a separate rear-mounted electric motor to power the rear wheels when needed,” the report says. communicated. “E-Four AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions.

The Platinum grade also comes with standard adaptive variable suspension, which uses variable oil pressure shock absorbers. “This system automatically controls the friction inside the damper when cornering, controlling damping force, reducing pitching at high drive torque and minimizing the effects of bumpy roads. A linear solenoid-type actuator is also equipped on the system to minimize body pitch and roll.”

Crown Platinum and Limited versions include a panoramic sunroof as standard. The “bird’s-eye view camera with perimeter scanning,” which provides a panoramic bird’s-eye view of the vehicle’s surroundings, is standard on the Platinum trim and is an option for the Limited, according to Toyota. The Crown’s standard rear view camera features a projected path and dynamic grid lines.

The Crown also offers “a wide range of enhanced connectivity and convenience features”, including a 12.3-inch touchscreen, over-the-air (OTA) updates and a voice-activated smart assistant via Drive Connect. A Wi-Fi Connect subscription provides 4G connectivity for up to five devices. Other connected subscription services will also be available with the Crown, including a one-year or three-year trial to Safety Connect for emergency and roadside assistance, automatic notification and assistance in the event of a collision, and assistance in locating the vehicle in the event of theft.

Crown Platinum safety features include Toyota’s Advanced Parking System which uses sensors to find open parking spaces and hands-free parking for the driver.

All Toyota Crown trims come standard with Toyota Safety Sense 3.0, which includes a pre-collision system and detection of pedestrians, motorcyclists and guardrails. The Crown also has radar cruise control, lane departure warning, steering assist and lane keeping assist. “Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and light steering force if it detects the vehicle leaving the lane without activating a turn signal. When DRCC [Dynamic Radar Cruise Control] is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.

Other features include automatic high beams that switch from high to low beam as vehicles approach; Traffic Sign Assist, which displays certain traffic sign information on the Crown’s in-car screen; a reminder for rear passenger drivers, which works depending on whether a rear door has been opened after the vehicle is turned on, as well as a blind spot monitor, rear cross traffic alerts and assistance control when starting uphill.


Featured Image: 2023 Toyota Crown Platinum (supplied by Toyota)

Exterior of the 2023 Toyota Crown (Supplied by Toyota)

Interior of the 2023 Toyota Crown (provided by Toyota)

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