FIsker has struggled since its inception. CEO and Founder, Henrik Fisker, is a world renowned designer in the automotive world. It makes sense that starting his own car business would be a huge success, right? Not quite, unfortunately. The company’s first vehicle was the Fisker Karma, a plug-in hybrid in executive sedan form. It wasn’t a bad setup considering the Karma came out around the same time and is the same relative style as the Tesla Model S, but things didn’t work out as well as it did for Tesla. The first iteration of Fisker and Karma quickly headed for the car graveyard.
But all of that is behind us now. Fisker is back and ready to take the EV market seriously with the all-new Ocean crossover. This is a vehicle meant to compete with models like the Tesla Model Y and the Ford Mustang Mach E. Their initial approach this time is more mass market than before. That said, there are a lot of things to like about the new Fisker Ocean.
With the new Ocean not yet out, here’s everything you need to know to convince yourself your name should be added to the pre-order list.
The Ocean executes a solid blend of value and style
The Fisker Karma initially offered a lot of style, but its price was beyond many people’s budget. The Ocean, on the other hand, is surprisingly affordable. The Ocean starts at just $37,499 before any tax incentives. This means that with certain incentives, the starting price of this electric vehicle could start at less than $30,000, which is essentially unheard of for an electric vehicle these days. The Ocean doesn’t cut corners, nor does it tone down the styling of the base model. You still get a 17.1-inch center screen and basically all the driver safety aids you could want. On higher models, we enjoy “California Mode” which lowers every bit of the car’s glass minus the windshield at the push of a button. This is a standard feature on all versions except the lowest.
At this low price, the Fisker Ocean effectively competes with the Chevrolet Bolt and Nissan Leaf. Both have starting prices in the $20,000 range, which is comparable to the price of the Ocean with tax credits reflected. But not only does the Ocean look much better than both of these competitors, it also comes across as a much more premium vehicle. Its body lines and proportions give it a firmer look, allowing it to attract more attention in the wild compared to other more bland EVs. The minimal but tasteful LED lighting in the front and rear also accentuates the overall style of this vehicle very well.
The 2023 Fisker Ocean proves that consumer electric vehicles can be fun
That’s not to say that all other EVs are boring. Quite the contrary given the blistering performance that most of them produce. But there is also another aspect of character that electric vehicles may lack. Teslas are exciting but don’t have much personality in terms of styling or the actual use of their vehicles. The Ocean seems to have come with a personality already injected into its DNA. All the different modes offered on the crossover testify to this. You have the aforementioned California mode, but you also have others such as Limo mode which gives rear passengers plenty of controls within easy reach and seating options that maximize space in the back.
Fisker seems to realize that customers want a vehicle that matches their lifestyle and has peppered the ocean with features that conform to it. Little things like the ability to roll down all the windows, so your dog in the back can put his head outside or the advanced sound system to listen to your favorite songs are all present in the ocean to make it more pleasant than many other electric vehicles. You feel this crossover knows all your favorite features and has them at your fingertips.
If you are interested in ordering a Fisker Ocean it is only a $250 deposit and most of it is refundable. The range on the ocean extends from 250 to 350 miles, which is very competitive in today’s electric vehicle climate. All things considered, the Fisker Ocean is a very compelling electric vehicle. Fisker got off to a strong second start with the Ocean and its value proposition. Here’s hoping there won’t be a third start in the future for Fisker.
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